ReverbNation Launches Facebook Music Promotion System for Artists, Record Labels and Venues

ReverbNation, the leading provider of marketing, promotion and social media tools for over 1.7 million artists and music industry professionals, today announced the public launch of PROMOTE IT, the first end-to-end music promotion system designed to help artists, labels and venues reach more fans on Facebook® and drive deeper fan engagement.

GET PROMOTEIT !

Artists, labels and venues can use PROMOTE IT to quickly and easily run campaigns that:

Promote songs to reach new fans
Promote Facebook Pages to increase exposure
Promote shows to boost attendance and ticket sales
Promote releases to drive song sales

“Facebook is the ultimate social platform of our time and we wanted to build a tool that harnessed that social power to drive the outcomes every artist, label and venue wants – more song plays, sales, downloads, shares, likes, email subscribers, and ticket sales,” explained Jed Carlson, co-founder and chief operating officer of ReverbNation. “The outcomes so far with the Beta version of PROMOTE IT have been stunning and we’re excited to be rolling it out now to everyone in the music industry.”

PROMOTE IT campaigns take only minutes to set up, start at just $25, and are fully automated, including ad creation, precise fan targeting, custom landing pages, and actionable results reporting. Since PROMOTE IT’s limited Beta release in April, users have run over 18,000 campaigns on the platform. Every day, the system gathers data and, overseen by a team of experts, incorporates improvements into all subsequent campaigns.

“I’ve been promoting my music online for a long time and I’ve never worked with a company that understands artists’ needs like ReverbNation,” said Brian Hazard of Color Theory, an electronic artist and active online marketer. “PROMOTE IT takes only minutes to set up and you’d be hard pressed to create a Facebook ad campaign that outperforms it. It’s the ultimate ‘set it and forget it’ fan-making machine!”

Built for music industry from the ground up, PROMOTE IT is designed to maximize the fan interactions that happen after an ad is clicked. Detailed, real-time reporting provides a window into who those fans are, and how they are engaging. “The analytics provided during and after a campaign allow for a clearer insight into what makes each Facebook ad campaign successful,” said Marc Jetton, Label Manager at Sargent House/Rodriguez Lopez Productions. “It’s a very cool new tool that I anticipate using quite often now and in the future.” PROMOTE IT campaigns are now available to all artists, labels, and venues with free accounts on ReverbNation.

ReverbNation provides over 1.7 million artists, managers, labels, venues, festivals/events and other music industry professionals with powerful, easy-to-use technology to promote and prosper online. Their wide array of distribution and promotional solutions provide the hands-on tools and actionable insights that allow them to reach their goals in an increasingly complex music industry. The company operates worldwide with customers on every continent. Over 30 million visitors come to ReverbNation.com every month. For more information, please visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation.

Facebook ® is a registered trademark of Facebook Inc.

Source: Reverbnation-Press Release

 

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Musician’s Arsenal: Apps & Tools- OneSheet

I’m very excited to be presenting Onesheet to you. Onesheet is a very easy and effective web presence solution for musician’s struggling to create an attractive website. For those of us who can’t build a nice WordPress site to save our lives, Onesheet is here to save the day (while I don’t want to give the impression that creating a Onesheet excludes you from needing a website, this is a fantastic option that can take care of your web presence needs while you build a website the right way). Creating a Onesheet is incredibly fast and almost too simple.

First, you’ll need to enter your email address and create a password. Next, you have the option of verifying your Onesheet through Facebook or Twitter, or by choosing a desired Onesheet URL. Once you complete one of these two options, you choose the social media platforms you want to populate your Onesheet. Onesheet can pull information from just about anywhere you have set up a social media profile online. Obviously, it can pull from the big sites like Facebook, Twitter and YouTube, but Onesheet is much more expansive than that, click here to see the full list, it’s impressive, and it’s growing. What makes this so powerful is that Onesheet is a one-stop destination for fans. On Onesheet, fans can view photos, see show dates and times, sign up for your mailing list, listen to songs, watch videos, read blog posts, see Facebook wall feed, read your tweet stream…and more!

 I could go on, but I won’t, you get the idea. Your whole web presence consolidated into one sleek looking page. The background of the page is a user-uploaded photo. The media player can be moved anywhere on the page and has several customizable options, including the very handy opacity feature. The font of the band name can be changed to be consistent with your branding. The customization isn’t overly robust, but it’s sufficient. Anything more and Onesheet would lose it’s ease of use, so I believe they’ve found the perfect balance. The best part about Onesheet is, once you set it up, you don’t need to update it. Because it’s being fed by your other social media sites, and updating them keeps Onesheet up to date. The only thing I wanted to see on Onesheet that isn’t there now is a way to incentivize fans who want to sign up for your mailing list. At Ariel Hyatt Publicity, we advocate trading songs for email addresses, which most email capture widgets allow you to do. At the moment, when Onesheet imports your email capture system, (from Reverbnation, Fanbridge and many more) it does not import the capability to deliver a free MP3. But fear not, founder and creator, Brenden Mulligan is well aware of this and has informed me this is on his radar for a future addition. There’s even more to be had from Onesheet than what I’ve just outlined here. Instead reading my endless ramblings, you should really just give it a go. It’s completely self-explanatory and you’ll have your very own Onesheet set up in 5 minutes or less. So get it set up and post a link here in the comments so we can all see! Also let me know: What do you think of Onesheet? Is really as easy as I make it out to be? Is Onesheet the type of platform that can really knock out MySpace once and for all?

Source: Hyperbot

By: Ariel Hyatt

Jason Loomis is the director of New Media Relations at Ariel Publicity Follow him on Twitter at @Jloom718

 
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Last Tuesday’s ruling on royalty in the context of FM stations was one that had FM channels ecstatic and musicians down in the dumps.

Private radio channels have got a respite after the Bombay High Court ruled that they don’t have to pay separate royalty to composers and lyricists for broadcasting their songs, but the musicians are unhappy.

“The high court ruled that the Indian Performing Right Society Limited (IPRS) that safeguards the copyright of music composers and lyricists is not entitled to claim or demand royalty or license fees from a FM channel for the recorded songs and music it plays on its stations,” reported IBNlive.

Let us analyse what the issue really is.

Any song that is recorded primarily has three creative aspects to it – the vocals, the composition and the lyrics.

The vocals are delivered by the singer (artist), the composition by the music director and the lyrics by the lyricist of the song. They are the original rights holders to these creative works.

When a sound recording is made, these creative contributors lend their creative works to the song for creating a sound recording or, plainly put, a song.

The Copyright Act, 1957 and its further amendments recognize the copyrights in musical, literary and dramatic works. Therefore, typically, the copyrights of vocals and composition would typically fall in the musical work and the lyrics fall in the literary work. Internationally, these rights are managed separately by different copyrights managers, such as music companies, music publishers and their respective societies who collect the revenue of their behalf.                                                     

The music company makes or acquires sound recording rights and a music publishing company acquires the rights of underlying composition and lyrics. The music company pays royalty to the singer-artist and the publishing companies pays royalties to the composers and lyricists from the earnings on each song.

The various public performances such as TV /Radio broadcast, live performances, playing songs in hotels, restaurants, pubs etc. are liable to compensate all the right holders of the songs being performed.

In India , typically, so far all the rights were acquired by the music companies either from the film producers or from the album producer/ artists as a complete basket with all the underlying rights. In most of the cases the composers and lyricists were paid one-time fees and they relinquished their rights in favour of either the music company or the film producer when their services were rendered for the sound recording.

In India , for last many years, the composers and lyricists have been fighting for the continuing rights to their works and have asked for amendment of Copyright Act to recognise their rights as distinct from the sound recording rights. IPRS which is the body of music publishers who hold the rights to the compositions and lyrics is a collection society for these rights and has some music companies (who also own the publishing rights) and many composers and lyricists as its members. IPRS has been collecting the revenues from public performances and broadcast/ telecast of songs on behalf of its members.

In India , for last many years, the composers and lyricists have been fighting for the continuing rights to their works. cogdogblog/Flickr

Tuesday’s judgment was on the plaint filed by an FM channel against IPRS challenging the right of IPRS to collect royalty for broadcast of songs on Radio. The plaintiff claims that the entire copyright of the song belongs to the music company as the song communication on Radio is usage of the sound recording of the song and not the exploitation of composition and/or lyrics separate from the song.

The court has held that once the sound recording is created the composition and lyrics become part of the new sound recording and so they cannot be separated from it. Therefore for communicating the sound recording there is no need to pay to the original owners of the underlying works (read composers and lyricists) and hence, the Plaintiff may only pay to PPL which represents the music companies who own the sound recording rights.

The basic premise is that once a sound recording is created comprising of lyrics/composition of a song, the sound recording becomes another entity of copyright and while exploiting it the rights of the composition and/or lyrics cannot be separated from it.

So, the FM channel need not pay composers/lyricists and should pay royalty only to the music companies through PPL.

The need of the hour is to evolve a viable ecosystem that treats everyone fairly and is more in line with the international practice, where this differentiation is made and compensations are based on that distinction.

The further contention of the music industry has been that FM radio need to pay royalty to the music companies on a needle hour basis and not on the basis of their ad revenue.

The judgement will definitely be appealed against, and it’ll be some time before the dust settles on this issue.

Source: firstpost.com

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