About the Author
Bobbi Janson
Bobbi Janson, is a motivational leader in the new generation of music entrepreneurs. Originally from New York, Janson has been around the music scene since the 60s. Her introduction into the music business began at age sixteen when a publisher from the legendary Brill building at 1619 Broadway offered her a recording contract.
After graduating from Full Sail University, she began coaching songwriters, musicians and recording artists on the complexity of the music industry and opened her first recording studio, “Pink Productions” in a pink stucco building “‘cause somebody had painted this very cool Hollywood clapper board on the front door.” She and her son Rocco Guarino later opened “Platinum Studios” (Clearwater). She’s worked with Jeff Arthur, a professional known in the industry as the “Jingle Genius” and recently appeared at the Musician’s Roundtable (Heartbeat Productions), the Rockitcon Music Conference and was invited to the NEW Music Biz Expo in New York City. As an indie-publisher, Janson gives direction to new artists of all genres and educates artists and bands on the importance of networking. “If you want to be successful, stay connected.”
As media consultant and educator, Janson teaches DIY business strategies from her new book, 21 Steps for Success in the NEW Music Biz: Get Your Music Heard, Distributed & Promoted With or Without A Major Label. Her philosophy is a “direct-to-consumer” strategy. “The best way an indie artist/band can sustain itself is through niche market songplugging using a carefully devised plan of action.” Topics covered are digital marketing tools such as SEOs and social media, registering with PROs, music libraries and film/TV series, video games and ringtones, connecting with fans around the world, gaining free publicity, songwriting, song-pitching, indie-publishing, record promotion and more. The book includes an extensive Music Resource Directory listing websites and contacts.
Inquire as to availability. For bookings, contact bookings@cre8havocmusic.com
